Product Review: Iman Cosmetics Skin Tone Evener BB Crème

The premise and claims (from Iman

Finally a BB Crème for Women with Skin of Color! IMAN Skin Tone Evener BB Crème SPF 15 is the ultimate “beauty balm”, skin care, and color all in one. With a unique blend of Skin Tone Evener Complex, SPF, essential botanical extracts and multivitamins, it evens out discoloration, hydrates and protects your complexion in one step. In a gorgeous range of six semi-sheer colors that compliment your complexion delectably–With or without makeup, its the mist have product for all season, all ages, all skin types and skin tones.

-Evens with Skin Tone Evener Complex enriched with Acai, Licorice & Grapeseed
-Protects with SPF 15 & Antioxidants
-Hydrates with Kokum, Almond, Aloe, & Vitamins A, E, & C
-Paraben Free
-Compliments your skin tone with a hint of color in 6-perfect match shades increase powder effect and absorption properties.


Water, Butylene Glycol, Cyclopentasiloxane, Polyglyceryl-3 Diisostearate, Glycerin, Talc, Glyceryl Stearate, PEG-100 Stearate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Garcinia Indica Seed Butter, Rumex, Occidentalis Extract, Xanthan Gum, Alcohol denat., Ascorbic Acid, Euterpe Oleracea Fruit extract, Aloe Barbadenesis Leaf Juice, Vitis Vinifera (Grape)  Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycyrrhiza Glabra, (licorice), Root Extract, Tocopheryl Acetate, Retinyl Plamitate, Propylene glycol, disodiumEDTA, Phenoxyethanol, Methylisothiazolinone,

Active  Ingredients (Sunscreen): Ethylhexyl, Methoxycinnamate, Benzophenone

May contain: Titanium Dioxide, Iron oxides

Price: $20 (suggested retail, but I paid $21.95 at my local drugstore)

Size: 1 fl oz. (30ml)

Selection:  6 shades, covering various skintones

Availability:  Iman Cosmetics (via , Walgreens, Ulta, Target, Walmart, Duane Reade, Sears


It’s a sleek earth toned squeezable tube that dispenses the product well. Of course, as the product dwindles, it requires a little shimmy of the bottle to get the product out.

Consistency and Finish:

I would describe it as a lightweight, low pigment,  medium density crème that on contact diffuses into the skin to produce a semi-matte to natural finish.  Your skin will definitely have a healthy, hydrated look to it. The coverage is light with one coat, but with multiple coats I was able to build it to medium at the most.

Versatility. shade range:

Given the pigment content, it has limitations in terms of coverage as previously mentioned, but if you’re looking for full coverage, foundation is more appropriate. It’s an all-in-one product depending on the degree of hyperpigmentation you have, and what your individual skin needs are. The shade range caters to all skin tones, but particularly medium to dark skin tones which is a Godsend because frankly, other than Iman I can name 3 companies that even have BB creams/tinted moisturizers that give us dark toned ladies the time of day. Iman did a great job of keeping these neutral toned to make finding a shade match easier. Of course, this also makes it easier for the pigment to smoothly adjust to the skin.


I used a face primer as I usually do (for better oil control, minimize pores). I did my eye makeup. Then, using my makeup wedge I buffed/pressed the product in. I used quite a bit for 3 coats (Quarter size) for my whole face  and it blended easily (no cake). I followed with a light dusting of setting powder, highlight, contour and blush. I did not use any concealer or color corrector. I am an Earth Medium in this line.

My skin characteristics are here. I’m a  MAC NC50 or Matchmaster 9, Revlon Colorstay in Mahogany, Loreal True Lumi C7-8, Black Opal Beautiful Bronze, MUFE 178, or NARS in Trinidad ( to name a few).

Durability and Impression:

I’ve worn this product in the last 2 weeks in a variety of ways, and through that found this unable to provide more than 3hrs of continuous wear without setting the crème with a powder. With a powder, I got 5 total hours of wear. My skin is oily though, so you have to keep that in mind. Otherwise, I did feel that the creme evened my skin tone somewhat (I still had obvious hyperpigmentation coverage issues) and made it feel and look healthier. I developed a blackhead or two testing this product, but I have a known sensitivity to products with SPF in them.


Semi-matte to natural finish

Light coverage (buildable to medium)
Lightweight, breathable, non-drying
Blends well, evens skin tone
Durability enhanced when used with a primer and setting powder

Given the pigment content, it has limitations in terms of coverage , but as an all-in-one product depending on the degree of hyperpigmentation you have, and what your individual skin needs are could earn a place in your beauty line-up.  I would recommend this product to anyone looking for a  light, breathable, natural look without using foundation (i.e: The “No makeup, makeup” look). This product would be ideal for dry to normal skin types. For combination to oily skin types,  consider using a primer and setting powder for optimal results.

Product Pigmentation Application Durability Shade Range     Final grade
8/10 7/10 8.5/10 7/10 10/10 B



Product with swatches

Product with swatches

Slide1 Slide2Slide3

Final look

Final look

Have you tried this BB Crème yet? Let us know what you think about it in the comments below, or give us a holla in the PlatinumPJ forum.


Disclaimer: This product was purchased with my own money. As such I was not paid to do this review. All opinions expressed are my own.


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